A brand is just a logo. It’s the people behind that brand which make it what it is. If those people managing and working behind that brand understand the value of good products, good services and good relationships, that brand will succeed. Social media has made this all too apparent in today’s hyper-connected world where [...]More... →
The Tory Treasury Board President, Tony Clement has been taking some heat for calling a teen a “jackass” on Twitter this week. You can read up on the full details here because I don’t really want to go all over it again. It should be noted that the teen started the interaction by chiding [...]More... →
I ran across an old post on Econsultancy today which featured a study the results of which show that a minority of people actually produce content via Twitter. At first I thought it was a new study (another one? sheesh!) and I leapt in to comment and then noticed it was from last spring [...]More... →
Word of mouth has become extremely powerful thanks to social media. Woe to those brands which don’t respect this power!More... →
For six weeks now, my wife and I have been waiting for a Sears to deliver the toddler bed we ordered for our daughter. From our experience, it appears losing orders and not documenting calls is standard procedure with this retailer. Several phone calls to their CS people have resulted in promises of discounts and [...]More... →
Random thoughts on Facebook Timelines via TiwtterMore... →
The transparency of Twitter means that you are either there, engaging and helping users find answers and (hopefully) satisfaction. Or you run the risk of validating people’s complaints about your products and brands simply by lack of involvement.More... →
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