Currently viewing the category: "Social Marketing"

What Social Media Can Learn From Radio

On March 2, 2012 By

New media can learn a lot from old media…

It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right.

Here are five key things [...]

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8ball

Negative Tweets & Blog Comments: Opportunity Knocks

On January 30, 2012 By

If it’s true that how you react to any given situation is the only real control you have,then if you’ve got your marketing ducks in a row, every potential negative tweet is a golden opportunity not to be missed!

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post-geek

Exciting News: I’m Joining the Implix/GetResponse Team!

On October 28, 2011 By

On November 7th I’ll be starting a brave new chapter in my career with Implix/GetResponse.

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social-control

Social Media Means it Ain’t Over till the Customer Says so

On October 26, 2011 By

Word of mouth has become extremely powerful thanks to social media. Woe to those brands which don’t respect this power!

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post-geek

You Can’t Buy Friends or Followers

On October 24, 2011 By

Money can’t buy you love or social followers either. It takes thought, planning and hard work.

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Information Bubble Bath

On September 30, 2011 By

I’ve been thinking about “information bubbles lately and I wonder if perhaps they’ve changed in nature or at least make up.

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HHGeek

Social Media & Brands: Five Bold or Maybe Not So Bold Predictions

On September 28, 2011 By

Facebook’s announced changes are going to accelerate change for brands in social media – here are five predictions of what that means for your future.

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Twitter CS: Don’t Put Another Hoop in Front of a Frustrated Tweeter

On September 26, 2011 By

For six weeks now, my wife and I have been waiting for a Sears to deliver the toddler bed we ordered for our daughter. From our experience, it appears losing orders and not documenting calls is standard procedure with this retailer. Several phone calls to their CS people have resulted in promises of discounts and [...]

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lenny

Online Community Management and Freeway Off Ramps

On September 22, 2011 By

Community management is NOT about telling people which houses the new freeway off ramp is going to go through. Community management is about being involved and interacting with the members. And yes, sometimes you do have to make some hard choices and take the heat. But..

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1-ibm-1

IBM’s Social Business PR Stunt

On September 16, 2011 By

The only thing IBM is really talking about here is social integration in business with some PR spin on it. While some of the monolithic monsters IBM serves will find this PR attractive, I don’t think this top spin has much momentum.

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