From the monthly archives: August 2011

LISTEN TO ME! THE INTERNET, IT’S MADE OF PEOPLE! THE INTERNET IS PEOPLE!

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Good writers know you have to be willing to share yourself a little to be effective. You have to wrap your message in an engaging story if you really want to draw people in and catch their attention.

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Yesterday my country lost a great Canadian, Jack Layton.

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The transparency of Twitter means that you are either there, engaging and helping users find answers and (hopefully) satisfaction. Or you run the risk of validating people’s complaints about your products and brands simply by lack of involvement.

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I’m not exactly sure what’s worse, the fear mongering of politicians and police regarding social media or the ignorance some of the comments from these sources suggests.

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Trying to make any connection between social media and the riots in London is like trying to blame the imfamous US Democratic Party riot back in the sixties on the park where people massed. Social media is a conduit which connects people and that is all.

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As the father of identical twins, I wonder if my dad simply grew tired of repeating himself and so decided to keep his lessons simple and few in number. Whatever the reason may have been, he focused on only a handful and he drove them home at every opportunity.

By all accounts my father (he’s [...]

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